The folks at Cheez-It would've be wise to give me the money to let them put out Cheez-It Licensable Bear™ Baked Cheese Snacks, rather than "Twisterz".

The problem is that they needed to justify that name by explaining what it was they twist...

...which makes sense, until you check out the actual "2 BOLD TASTES" they chose to twist together:

Chips

Appliances

Drink

Magazine

Toast

Peaches

Cheesy snack

Post Office

Jimmies

Toy car

Beef jerky

Granola

Juice

Candy bar

Snack

Monitor