Many marketing folks who should know better overlook the advantages of licensing a high-quality endorsement character like myself. Here are some examples where the lack of a proper licensed character has lead to products that seem lackluster at best.

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Chips

Appliances

Drink

Magazine

Toast

Peaches

Cheesy snack

Post Office

Jimmies

Toy car

Beef jerky

Granola

Juice

Candy bar

Snack

Monitor